The platform is rolling out a updated setting that allows them to cut down on the quantity of AI-made media appearing in their streams. This initiative comes as the platform disclosed that it now features more than 1 bn AI-generated clips.
Pilot Phase and Launch
This change is being tested over the next few weeks before a full-scale rollout. This shift comes amid a surge in AI content, spurred by emerging content generation software.
AI Content on Other Platforms
Recent reports that nearly one in 10 of the most rapidly expanding video streams on a competing service primarily display content made by AI. A significant portion of this output is classified as “AI slop”, a phrase for inferior, bulk-generated content that is often illogical or surreal.
“We know from our community that numerous viewers appreciate content created using AI tools, ranging from computer-generated images to science explainers, and we intend to provide users the option to increase or decrease of that, according to their own preferences,” stated a spokesperson.
Scale of AI Content
The platform shared that there are now 1.3 billion videos on its network labeled as artificially created. In total, more than 100 m media items are submitted to the platform every day, making AI content a limited portion of its overall inventory.
User Control Features
Viewers will be capable of decrease or raise the amount of artificial media they see by using the topic control setting in the application and selecting “AI-generated content”. Other topics that can already be adjusted under the tool include politics, style, cosmetics, and dance.
AI Disclosure Rules
Its policies mandate creators to label convincing AI-generated content, and it prohibits malicious fake videos of public figures or emergencies. Any authentic-looking AI-generated clip that is unmarked can be taken down under its user guidelines.
Additionally, the platform will from now on apply an artificially created tag to content created with its built-in AI features, or flagged by an collaborative effort for identifying AI-generated material. This step is aimed to deter users from attempting to evade the disclosure requirement.
AI Literacy Programs
The platform is furthermore introducing a $2m awareness program for professionals and organizations to create educational content about responsible artificial intelligence. This initiative will benefit educational bodies dedicated to training programming and robotics.
Platform Protection
The video-sharing app has supported its content review process, following discussion over plans to make redundant a large number of review team members in the United Kingdom. It is set to cut a significant number of roles in its trust and safety team in its British office, with trade unions and online safety experts raising concerns that humans are being replaced by automated systems.
A senior executive clarified that people-led review would still have a role, but automated tools can shield workers by eliminating the most distressing content ahead of it is viewed by people. The company reported a notable drop in disturbing and violent content handled by human moderators over the past year due to the use of its AI tools.
We believe it is crucial to integrate humans and technology to keep the platform safe,” the official commented. “We’ll have humans as part of that process, but we also think it’s extremely critical to limit contact with harmful content as rapidly, which is the area in which a extensive automated help is proving valuable work at speed.”
